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Product Visioning: 2.1 User Persona

Product Visioning: 2.1 User Persona

User Persona What? Latin: Persona = Mask, Character played by an actor In large open air theatres, classical masks were able to bring a character’s face closer to the audience.  In the present scenario, in the field of Product Development, Marketing...

CHOW #49– Common Pitfalls in building user persona?

We know User Persona is an incredibly powerful  tool when used properly with UX design philosophies. But, developing a good quality user persona is a time consuming and expensive activity. Some times, these challenges may lead to producing not so great...

CHOW #34– Elevator Pitch

Say, a car dealer wants to enhance their customer’s service experience. Car dealer would like their customers to book service appointments through their mobile using an app. Car dealer believes that this would be better than the existing manual mode or phone...
Product Visioning: Elevator Pitch

Product Visioning: Elevator Pitch

Brevity is the name of the game in agile where shorter cycles and working software are preferred. For the entire team to internalise the essence of the offering, elevator pitch is an effective articulation tool. It is about communicating our thought or idea or work or...
CHOW #21- How to show visible improvement in Agile?

CHOW #21- How to show visible improvement in Agile?

Jessica started a project as scrum master with a team of 9 members that include 6 developers, 1 business analyst and 2 quality analysts. The team runs bi-weely sprints. At the end of 8th sprint, she had a review meeting with Mithali, her Delivery Manager. Mithali...