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CHOW #74- Persona: Roles, Pains and Gains

CHOW #74- Persona: Roles, Pains and Gains

Say, we are building a product for K12 segment.  We may map School Principal of a particular segment in the following manner: (Disclaimer: This is just an example. Resemblance to any individual or organization, if any, is not intended, may only be a...
Product Visioning: Identifying Right Target Persona

Product Visioning: Identifying Right Target Persona

In our Product Visioning series, we have already explored Elevator Pitch and User Persona. Just to recap, the importance of identifying right target persona: Helps in building great products that our customers like and use Efficient product prioritization and smart...
Product Visioning: 2.1 User Persona

Product Visioning: 2.1 User Persona

User Persona What? Latin: Persona = Mask, Character played by an actor In large open air theatres, classical masks were able to bring a character’s face closer to the audience.  In the present scenario, in the field of Product Development, Marketing...

CHOW #49– Common Pitfalls in building user persona?

We know User Persona is an incredibly powerful  tool when used properly with UX design philosophies. But, developing a good quality user persona is a time consuming and expensive activity. Some times, these challenges may lead to producing not so great...

CHOW #34– Elevator Pitch

Say, a car dealer wants to enhance their customer’s service experience. Car dealer would like their customers to book service appointments through their mobile using an app. Car dealer believes that this would be better than the existing manual mode or phone...