Say, a car dealer wants to enhance their customer’s service experience. Car dealer would like their customers to book service appointments through their mobile using an app. Car dealer believes that this would be better than the existing manual mode or phone calls. Can we come up with an elevator pitch to help this car dealer using the below format? “For <target customer / group> Who <needs a solution or has a problem> The <our product / service> Is a <key feature or primary set of processes> That <what our product would do> Unlike <existing products / services> <our Product / service> <how does it solves the need / problem>” Suggested solution: For car owners Who have to book a service appointment for their cars The ‘Service Pro’ Is a mobile app That makes booking easier by showing available slots Unlike the existing manual / call center based bookings our mobile app ‘Service Pro’ would show the available slots, share the estimate provided by the service supervisor and help easy payments after the...Read More
Author: Santhana Krishnan G
Brevity is the name of the game in agile where shorter cycles and working software are preferred. For the entire team to internalise the essence of the offering, elevator pitch is an effective articulation tool. It is about communicating our thought or idea or work or skill in a short span of time, say in 20 – 30 seconds. This is one of the popular design thinking tools widely used in different scenarios. This technique is very effective in situations like job interview, sales pitch, product introduction, TV commercial, to catch an attention, create a curiosity on something, etc. where we have...Read More
Jessica started a project as scrum master with a team of 9 members that include 6 developers, 1 business analyst and 2 quality analysts. The team runs bi-weely sprints. At the end of 8th sprint, she had a review meeting with Mithali, her Delivery Manager. Mithali pointed out that there are no visible improvements on the team’s performance. There were more specific questions; velocity has not improved, Number of bugs on completed story cards are increasing, Technical Debt list is growing, Identified parking lot items are not addressed. After the meeting, Jessica was wondering why there are no visible improvement in spite...Read More
Scoping is always an important and challenging activity in software development. Irrespective of whether we are scoping a product’s particular version or project’s specific release, we could use a set of steps to arrive at an MVP, Minimum Viable Product, that has a clear value definition, user validation and better chance of success. In my experience, I’ve found the following set to be very effective: 1. Elevator Pitch One of a simple and effective format to define our product vision is: “For <target customer / group> Who <needs a solution or has a problem> The <our product / service>...Read More
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