Say, we are building a product for K12 segment. We may map School Principal of a particular segment in the following manner:
(Disclaimer: This is just an example. Resemblance to any individual or organization, if any, is not intended, may only be a coincidence)
School Principal:
Roles / Goals
- Teacher
- Hiring teacher
- Assess teacher capability
- Form and Execute training plan
- Mentoring
- Text book selection (map syllabus to book)
- Teacher scheduling & allocation
- Feedback / review cycle (teacher effectiveness)
- Setup & Monitor scoring rubric for assessment
- School admin reports and regulatory compliance
- School performance
- Engage with Peers (schools / principals)
- Participate in meetings and conferences
Pains
- Admin / Hiring / Training
- Transactional exception management
- Leave of absence
- Admissions
- Student Injuries
- Transport
- Teaching Logistics
- (stationaries, books, papers)
- Event Management
- [budget planning, to event co-ordination]
- Syllabus coverage
- Board & competitive exam preparation
- Ad-hoc regulatory compliance
- Performance management
Gains
- Be known as ‘educationist’ (Peer and industry recognition)
- Social recognition of school
- Student performance
Now, shall we arrive at Goals, Pains and Gains for the secondary school teacher, say a science teacher handling classes between 6th standard and 8th standard in India? To be more specific, we may assume, the teacher is from CBSE board school, in a metro, in her early 30s. This persona demography would help us define the other parameters effectively.
Suggested Solution:
Roles / Goals
- Prepare and conduct assessments
- Home work
- Assignment
- Records keeping
- Attendance
- Weekly meetings
- School status reports
- Parents meetings
- Upskill (studying core, technology, etc)
- Extra curricular activities (cultural, sports)
- Look for interesting / meaningful content
- Identify experiments / examples
- Manage learners (individually)
- Manage class (as a class)
- Engage with peers
Gains
- Better preparation helps in better engagement with learners
- More assets help me manage the class better by providing alternate examples
- Having more time to run more extra curricular events / activities
- Taking administrative tasks out of the plate, would give more time and mind share for core activity
Pains
- Keep the students engaged in class
- Paying attention to individual learners
- Administrative tasks
- Time spent on Home work preparation and correction
- Time spent on administering extra curricular activities
- To connect real world contemporary examples with taught content
