Author: Santhana Krishnan G

We know User Persona is an incredibly powerful  tool when used properly with UX design philosophies. But, developing a good quality user persona is a time consuming and expensive activity. Some times, these challenges may lead to producing not so great output. Similarly, what are some of the common pitfalls / mistakes in builing user persona?   Suggested Solution: Here are some of the few common pitfalls in building user persona: • Rapid Persona ○ Due to time constraints or some other challenges restricting teams ability conduct meaningful user research, teams might come up with half baked Personas. This could lead to potential waster in product developmentl • Fake Persona ○ To justify a product feature the team have developed or planning to develop, one or more personas could be invented / created. Such fake personas may not represent a real customer. It would just satisfy teams wish to continue with development. Teams should be careful in avoiding Fake personas. • Averaging ○ Personas are not about covering as much ground as possible. Compared to traditional marketing, we would not use wide ranges like Female aged between 15 and 35. This doesn’t help innovation. We need personas as close to the real customer as possible. • Rusting Persona ○ Some teams come up with a lot of personas more than actually necessary. Some of the Personas would be a showcase piece never to...

Say, a car dealer wants to enhance their customer’s service experience. Car dealer would like their customers to book service appointments through their mobile using an app. Car dealer believes that this would be better than the existing manual mode or phone calls. Can we come up with an elevator pitch to help this car dealer using the below format? “For <target customer / group> Who  <needs a solution or has a problem> The <our product / service> Is a <key feature or primary set of processes> That <what our product would do> Unlike <existing products / services> <our Product / service>  <how does it solves the need / problem>”   Suggested solution: For car owners Who  have to book a service appointment for their cars The ‘Service Pro’ Is a mobile app That makes booking easier by showing available slots Unlike  the existing manual / call center based bookings our mobile app ‘Service Pro’  would show the available slots, share the estimate provided by the service supervisor and help easy payments after the...