by Santhana Krishnan G | Aug 28, 2017 | Chow
Say, we are building a product for K12 segment. We may map School Principal of a particular segment in the following manner: (Disclaimer: This is just an example. Resemblance to any individual or organization, if any, is not intended, may only be a...
by Santhana Krishnan G | Aug 28, 2017 | Project Management
In our Product Visioning series, we have already explored Elevator Pitch and User Persona. Just to recap, the importance of identifying right target persona: Helps in building great products that our customers like and use Efficient product prioritization and smart...
by Santhana Krishnan G | Mar 5, 2017 | Business Agility, Project Management
User Persona What? Latin: Persona = Mask, Character played by an actor In large open air theatres, classical masks were able to bring a character’s face closer to the audience. In the present scenario, in the field of Product Development, Marketing etc., actual...
by Santhana Krishnan G | Mar 5, 2017 | Chow
We know User Persona is an incredibly powerful tool when used properly with UX design philosophies. But, developing a good quality user persona is a time consuming and expensive activity. Some times, these challenges may lead to producing not so great output....
by Santhana Krishnan G | Nov 6, 2016 | Chow
Say, a car dealer wants to enhance their customer’s service experience. Car dealer would like their customers to book service appointments through their mobile using an app. Car dealer believes that this would be better than the existing manual mode or phone calls....
by Santhana Krishnan G | Sep 12, 2016 | Business Agility, Project Management
Brevity is the name of the game in agile where shorter cycles and working software are preferred. For the entire team to internalise the essence of the offering, elevator pitch is an effective articulation tool. It is about communicating our thought or idea or work or...
by Santhana Krishnan G | Jun 7, 2016 | Agile, Chow
Jessica started a project as scrum master with a team of 9 members that include 6 developers, 1 business analyst and 2 quality analysts. The team runs bi-weely sprints. At the end of 8th sprint, she had a review meeting with Mithali, her Delivery Manager. Mithali...
by Santhana Krishnan G | Jun 7, 2016 | Agile
Scoping is always an important and challenging activity in software development. Irrespective of whether we are scoping a product’s particular version or project’s specific release, we could use a set of steps to arrive at an MVP, Minimum Viable Product,...
