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Product Visioning: FAB (Feature – Advantage – Benefit)

Product Visioning: FAB (Feature – Advantage – Benefit)

A product’s success is usually decided by the strength and value of its features. Specifically what those features mean to the targeted customer. How to do we understand and enhance the value of a feature from customer perspective is what we will explore in this...
CHOW #117- Project Health and Project Status

CHOW #117- Project Health and Project Status

I was walking along the corridors of our office one day when I happened to hear a conversation. My colleague, Ananth Natarajan, was talking to a visitor and was telling him about our book. “Software Project Health: An Epic Retold”, that had just been...