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Fully Automated Analytics Platform

Find out how our Consultants helped a Market Research firm to get optimum value from adopting a fully automated analytics platform.

8 Months

Months Go-To market Time Reduction per Release

40%

Reduction in UI design Cycle Time

12 D

12 Days Lead time Improvement (DevOps)

4 Months

Increased Uptime in 4 Months (DevOps)

Business Impact

Since partnering with PM Power Consulting, the client (who is a Market Research Firm) has observed a significant impact to their business across various KPIs. At a high level, above is a quick snapshot of the impact that the business has observed.

Automated Analytics Adoption by a Market Research Firm, leveraging the power of DevOps and Design Thinking

Client is a leading qualitative market research firm with over 40 years of experience in analytics driven brand understanding, competitive analysis, brand performance and strategy. They specialize in providing optimized direction to improve likelihood of success of advertising campaigns through multi dimensional near real time analysis with intelligence based on brand equity.

The Challenge

The Client wanted to move their existing customer-base onto a fully automated analytics platform. Their challenge was that customers were used to being hand held by the analytics team through manually created presentations and spreadsheets. 

Any change or turnaround took long cycle times. The other challenge was to help them transition from a high-touch mode of working to using the platform for insights they needed.

The engineering & business teams were struggling with identifying high value, high priority features with building out a stable platform and lack of a DevOps infrastructure made it even more challenging.

Experts Involved
Raja
Zafar
SK
Shiv
Paramu
K. Prasad

Approach and Solution

A two-pronged approach was proposed:

  • Creating a small architect team – with experienced developers. They were coached on the importance of DevOps and how to develop DevOps workflows. The coaching included identifying outcomes like improving build & deployment cycle time, improving time to demonstrate amongst several others. Consulting was extended to inspect and evaluate the implementation of DevOps infrastructure and prepare a codeline strategy.
  • Design Thinking approach with a combined business and engineering team to – Develop user personas, prioritize them, prepare a user journey map, do a pain-gain analysis and develop a value proposition canvas to prioritize features to be delivered. Also used the Lean Canvas as a means of developing platform roadmap and identifying new business models.
Outcome

Early and quick feedback cycles from customers with focused development effort led to reducing the GTM from 14 months to 6 months per release

Common understanding on feature value, definition and priority

Improved UI design cycle time by 40% leading to downstream agility

Between Sales, Marketing, Analytics, Product Management and Engineering teams

 

Lead time improvement from 15 days to 3 days, Uptime improved from 65% to 90% in 4 months

 

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