In second part of this episode, Gayatri Kalyanaraman is in conversation with Bharath Kumar who is a Marketeer from a Technologist, Head Of Marketing & Cx – Zoho Creator and he’s a Marketing and Content Specialist.
- Believing the part of Authentic marketing
- Creating a Product first and playing secondary to product but how do you differentiate the values of Zoho organization along with product features
- Unlearning and becoming second fiddle to the Product
- Changing the model to inbound focus from an outbound
- Guiding through the vision instead of power
- Bharath also shares how he believes that one has to understand their own vision
- Bharath further
Bharath considers himself as an entrepreneurial marketeer. Bharath has 14+ years of professional work experience that helped him develop expertise in the areas of Lead Generation, Marketing communications, Brand management, Marketing strategy & Content marketing.
Bharath is the marketing head for Zoho Creators for the last 5 years. Prior to that, Bharath was in the product marketing team for Ramco system and TinyOwl. He was the head of communication of Tamil Nadu Circle for Airtel where he was responsible for the content delivery and creating the brand promise for Airtel. Bharath was a software engineering in Infosys for 3 years.
Bharath graduated from College of Engineering Guindy in Mining Engineering and Great Lakes Institute of management.
Bharath can be contacted at https://www.linkedin.com/in/bharathkumarb-marketer/
You can listen to the Part1 of the podcast below
