Assuming we want to build a collaborative tour planning tool, come up with Journey Map for the following scenario:
Persona: Nisha, Mother, aged 34, Professional, Higher Income Group, Spouse (Shiva) is also a Professional, Having a daughter of 6 years old
Goal: Visit a place with snow in India.
(Collaboratively Plan a trip to Himalayas in winter with family. Her preference is Ladak)
Channel: Website and Mobile
Collaborators: Nisha and Shiva