Author: Santhana Krishnan G

CHOW #93- Building Hypotheses

The following are the Roles/Goals, Pains, and Gains for a secondary school Principal in India. Roles / Goals Teacher Hiring teacher Assess teacher capability Form and Execute training plan Mentoring  Textbook selection (map syllabus to book) Teacher scheduling & allocation Feedback/review cycle (teacher effectiveness) Setup & Monitor scoring rubric for assessment School admin reports and regulatory compliance School performance  Pains Admin / Hiring / Training Transactional exception management Leave of absence Admissions Student Injuries Transport Teaching Logistics (stationaries, books, papers) Event Management  [budget planning, to event coordination] Syllabus coverage Board & competitive exam preparation Gains Social recognition of the...

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Product Visioning: 2.3 Building Hypotheses

Previous Articles in Product Visioning series: Product Visioning: http://pm-powerconsulting.com/blog/product-visioning-5-steps-scoping-software-projects/ Product Visioning: 1. Elevator Pitch: http://pm-powerconsulting.com/blog/product-visioning-elevator-pitch/ Product Visioning: 2.1 User Persona: http://pm-powerconsulting.com/blog/product-visioning-2-1-user-persona/ Product Visioning: 2.2 User Goals, Pains, and Gains: http://pm-powerconsulting.com/blog/product-visioning-identifying-right-target-persona/ Product Visioning: 2.3 Building Hypotheses using Persona and their Goals, Pains, and Gains. Strategyzer provides an effective template called Value Proposition Canvas. In our previous articles, we have built components of Value Proposition Canvas, User Persona, their Goals, Pains, and Gains.  After identifying our personas and detailing out their goals, motivations, pain points and gains, we have to arrive at certain hypotheses about target user segment so that we can build and prioritize...

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CHOW #74- Persona: Roles, Pains and Gains

Say, we are building a product for K12 segment.  We may map School Principal of a particular segment in the following manner: (Disclaimer: This is just an example. Resemblance to any individual or organization, if any, is not intended, may only be a coincidence) School Principal: Roles / Goals Teacher Hiring teacher Assess teacher capability Form and Execute training plan Mentoring Text book selection (map syllabus to book) Teacher scheduling & allocation Feedback / review cycle (teacher effectiveness) Setup & Monitor scoring rubric for assessment School admin reports and regulatory compliance School performance Engage with Peers (schools / principals) Participate...

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Product Visioning: Identifying Right Target Persona

In our Product Visioning series, we have already explored Elevator Pitch and User Persona. Just to recap, the importance of identifying right target persona: Helps in building great products that our customers like and use Efficient product prioritization and smart investment  results in better ROI Helps in improving marketing teams’ productivity Improves our brands messaging After identifying the target personas, we have to detail out their goals / motivations, pain points and what they would gain by using the product / service. We collect these useful information through market research, user interviews, observing target users, by collecting information from their interactions...

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Product Visioning: 2.1 User Persona

User Persona What? Latin: Persona = Mask, Character played by an actor In large open air theatres, classical masks were able to bring a character’s face closer to the audience.  In the present scenario, in the field of Product Development, Marketing etc., actual customers are described by visual storiescalled Personas. Personas are fictional characters representing commonalities of a representative sample of a system. They draw a comprehensive picture of the users. The details include what our users want to accomplish, what skills they may or may not have and what their needs, wants and priorities are. Although the personas are hypothetical, they are defined with rigor...

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