Author: Santhana Krishnan G

Product Visioning: FAB (Feature – Advantage – Benefit)

A product’s success is usually decided by the strength and value of its features. Specifically what those features mean to the targeted customer. How to do we understand and enhance the value of a feature from customer perspective is what we will explore in this blog. Let us call this exercise as FAB stands for Feature – Advantage – Benefit. FAB statements are very popular with Marketing and Sales teams as they use it to send right messages to the customers. Users are not much bothered about the features of a product, rather they look for the benefits, that...

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CHOW #106- User Journey Map

Assuming we want to build a collaborative tour planning tool, come up with Journey Map for the following scenario: Persona: Nisha, Mother, aged 34, Professional, Higher Income Group, Spouse (Shiva) is also a Professional, Having a daughter of 6 years old Goal: Visit a place with snow in India. (Collaboratively Plan a trip to Himalayas in winter with family. Her preference is Ladak) Channel: Website and Mobile Collaborators: Nisha and...

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Product Visioning: User Journey Map

Previous Articles in Product Visioning series: Product Visioning : http://pm-powerconsulting.com/blog/product-visioning-5-steps-scoping-software-projects/ Product Visioning: 1. Elevator Pitch: http://pm-powerconsulting.com/blog/product-visioning-elevator-pitch/ Product Visioning: 2.1 User Persona: http://pm-powerconsulting.com/blog/product-visioning-2-1-user-persona/ Product Visioning: 2.2 User Goals, Pains and Gains: http://pm-powerconsulting.com/blog/product-visioning-identifying-right-target-persona/ Product Visioning: 2.3 Building Hypotheses using Persona and their Goals, Pains and Gains: http://pm-powerconsulting.com/blog/product-visioning-2-3-building-hypotheses/ What is User Journey Map? A product’s (or service’) success depends heavily on the experience it provides to the User. Often times, the industry had witnessed, well thought out products fail to enthuse customers. When we dig deeper, we find that, one of the major reasons was the lack of understanding of the ‘end user need’ at the time...

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CHOW #93- Building Hypotheses

The following are the Roles/Goals, Pains, and Gains for a secondary school Principal in India. Roles / Goals Teacher Hiring teacher Assess teacher capability Form and Execute training plan Mentoring  Textbook selection (map syllabus to book) Teacher scheduling & allocation Feedback/review cycle (teacher effectiveness) Setup & Monitor scoring rubric for assessment School admin reports and regulatory compliance School performance  Pains Admin / Hiring / Training Transactional exception management Leave of absence Admissions Student Injuries Transport Teaching Logistics (stationaries, books, papers) Event Management  [budget planning, to event coordination] Syllabus coverage Board & competitive exam preparation Gains Social recognition of the...

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