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CHOW #51– Energizing Continuous Improvement in Agile teams

Vijay is the Scrum Master of an operations team providing 24-hr support for various software products. They had few retrospectives but somehow the improvements were not well translated into action items and some of them were not even acted upon. But no one would...
Start-up to Scale-up Transformation patterns

Start-up to Scale-up Transformation patterns

Having been part of a couple of Start-up to Scale-up journeys (both in Products and Services space) and being part of industry forums, benchmarking initiatives, and many consulting/coaching engagements, I have seen typical patters from Start-up to Scale-up of...
Product Visioning: 2.1 User Persona

Product Visioning: 2.1 User Persona

User Persona What? Latin: Persona = Mask, Character played by an actor In large open air theatres, classical masks were able to bring a character’s face closer to the audience.  In the present scenario, in the field of Product Development, Marketing...

CHOW #49– Common Pitfalls in building user persona?

We know User Persona is an incredibly powerful  tool when used properly with UX design philosophies. But, developing a good quality user persona is a time consuming and expensive activity. Some times, these challenges may lead to producing not so great...